At Nando’s, we’ve always loved celebrating South Africa’s diversity. So, when we noticed that after more than 30 years, spellcheck still highlights Nando’s as a mistake, it got us thinking. What about other names in South Africa? Names like Nokuthula, Elodie, Darawees and Tebatso. Why are their names highlighted as mistakes too? Not cool.
We started the campaign to address a challenge within the organisation where South African names, including Nando’s and PERi-PERi, were highlighted as errors by spellcheck.
In collaboration with our agency M&C Saatchi Abel, #rightmyname was taken to the public, for all South Africans, the Jabulani’s, the Tshegofatso’s, the Verashni’s and the Hannes’s to add their name.
On Human Rights Day, 21 March, the database will become available for download, allowing any user to update their computer’s dictionary, ensuring that no one is made to feel like a mistake again.
Visit rightmyname.co.za, submit your name to the list, see how to download the list, and let’s get rid of the red line today.
